How to Build Links Without Fake Experts, Fluff, or Getting Blacklisted
Journalists are getting smarter. Audiences are getting sharper. And in a world where trust is everything, your PR tactics need to hold up under pressure.
This isn’t a guide full of theory or fluff. It’s a sharp, practical playbook for Digital PRs, SEOs and brand builders who want links that last—without resorting to lies, made-up stats or fake talking heads.
Inside, you’ll get:
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A journalist-proof process for using real experts
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PR campaign ideas that don’t need experts at all
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Clean reactive PR tactics that land fast, without cutting corners
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Systems for packaging stories that actually get linked to
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Internal checks to stop dodgy ideas before they leave your inbox
Whether you’re pitching health, finance, lifestyle or travel stories, this guide gives you the exact steps to do Digital PR with speed, authority and zero BS.
