The Finance Link Playbook is a straight-talking guide for PRs, SEOs, and marketers who want to land links that actually matter, without spam, fluff, or recycled outreach tactics.
Written by Sophie Rhone, founder of Cupid PR, this is a deep dive into the real strategies that work in one of the most competitive and regulated digital niches out there: finance.
Whether you're working with global finance brands, fintech startups, or even those ex-payday lenders no one wants to admit to, this guide will show you exactly how to pitch, position, and plan campaigns that land.
Inside, you’ll learn:
Why finance link building is different—and what to do about it
The PR angles, expert quotes, and data hooks that journalists actually want
Real-world examples you can steal, tweak, and launch tomorrow
What to avoid if you want to stay FCA-safe and Google-friendly
How to turn TikTok trends, Reddit threads, and real-life money issues into coverage
Backed by over a decade of hands-on experience and zero tolerance for fluff, The Finance Link Playbook gives you the tools to build trust, earn coverage, and finally break through the noise.
