This is the only AI course made specifically for Digital PRs.
You’ll learn how to use tools like ChatGPT, Midjourney and custom GPTs to come up with stronger ideas, pitch faster, and land more coverage — without sounding like a robot or wasting time.
Whether you’re freelance, agency-side or in-house, this course shows you exactly how to:
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Use ChatGPT to generate campaigns, headlines and expert quotes
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Write press releases and emails that feel human — not AI-generated
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Turn blank briefs into solid angles for newsjacking or commentary
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Build visuals with Midjourney and DALL·E (no design team needed)
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Create your own Custom GPT trained to write, think and sound like you
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Systemise the whole lot so it saves you hours each week
You don’t need to be techy. You just need to know what to ask, what to ignore, and how to use AI like a proper PR tool - not a gimmick.
If you’re already using ChatGPT now and then, this course will make it part of your daily workflow. If you’re not using it at all, this will show you how to get started the right way.
