The Small Business Digital PR Playbook (Beauty & Wellness Edition)
Build Trust. Get Seen. Attract Clients — Without Ads or Algorithms.
This practical, no-fluff guide is designed for small businesses in the fitness, beauty, and wellness industries who want more visibility — without needing to go viral or hire a PR agency.
Inside, you'll learn:
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How to get featured in the press using your everyday expertise
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The 3 types of PR you can do (even with zero experience)
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How to pitch your story without sounding salesy
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What makes a good press mention (and what to avoid)
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Real examples you can copy and adapt today
Whether you're a facialist, PT, yoga coach or salon owner, this playbook will show you how to turn your knowledge into press-worthy stories that bring in backlinks, boost bookings, and build your brand.
Perfect for:
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Solo business owners
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Boutique studios
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Fitness, beauty, and wellness professionals
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Anyone who wants more clients — not more content stress
Format: PDF
Length: ~8 pages
Created by: Sophie Rhone, Founder of Cupid PR (13+ years in Digital PR)
