If you're a plumber, electrician, locksmith—or any local pro running a service business—this is the guide no one told you you needed.
Link Building for Trades is a straight-talking beginner’s guide to getting more visibility online through Digital PR tactics that actually work. No blog? No problem. No marketing team? You don’t need one.
Written by Sophie Rhone, founder of Cupid PR, this guide breaks down how tradespeople can:
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Get featured in local news (without buying ads)
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Use TikTok, Reddit, and X to land PR coverage
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Earn backlinks that boost your Google rankings
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Turn reviews, weird jobs, and daily callouts into press-worthy stories
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Pitch journalists like a human—not a marketer
Whether you're just starting out or finally getting serious about online visibility, this is the no-fluff, practical playbook to help your business get found, get quoted, and get clicked.
